image001Known worldwide as the “Queen of Gen Z” and now making waves with her own original music, the rising pop artist Baby Ariel has unveiled her latest single “Perf” (Baby A Records) – available today via all digital music retailers and streaming services. Baby Ariel’s newest track is accompanied by a bright and playful companion visual directed by HustleCake (Khalid, Whiz Khalifa), available to view on her official YouTube channel HERE.

“Singing is always something that I’ve loved and I’ve wanted to express and show to the world,” Baby Ariel tells Billboard in an exclusive behind-the-scenes look at the making of her new “Perf” video. “With social media, one of the rules I’ve always given myself is to just be myself… with music, I really wanna do the same thing where all of my music is truly me…It comes from the heart and it’s me.”

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