Duracell joined forces with Lucasfilm to transform Children’s Hospital Los Angeles (CHLA) into a galactic playground. After joining Star Wars characters for Jedi training, patients and their families were equipped with Hasbro lightsabers, powered by Duracell, to tap into the healing power of imagination. The action-packed day also featured bedside visits from fan-favorite characters including R2-D2 and Stormtroopers, as well as multiple screenings of all-new episodes of “Star Wars Rebels.”
This experience is part of Duracell’s 2016 holiday campaign created in support of the healing power of imagination. It features a 60-second Star Wars-themed spot, “How the Rebels Saved Christmas,” which debuted in October in conjunction with Lucasfilm.
“This holiday season Duracell is on a mission to power imagination for those who need it most,” said Ramon Velutini, Vice President of Marketing at Duracell. “After our Children’s Miracle Network Hospitals visits, we learned that kids are in need of batteries to power their toys which inspired us to make a donation to CMN Hospitals nationwide.
“Research shows imagination can create happiness, boost self-esteem, increase calmness and resilience, and help heal emotional and physical pain,” says Dr. Charlotte Reznick, internationally recognized child educational psychologist and author of The Los Angeles Times bestselling book, The Power of Your Child’s Imagination. “I’m delighted to see Duracell embrace the fact that letting kids be kids through imagination is healthy – mentally, emotionally and physically.”
To power long-lasting imagination for more patients, Duracell donated 1 million batteries to 146 Children’s Miracle Network Hospitals nationwide, including CHLA, just in time for the holidays.