Grammy nominated artist Vic Mensa and UGG for Men has launched a fall campaign in celebration of its new partnership with Footaction. Equal parts edgy and urban, the campaign captures Mensa’s unique style with four distinct looks shot in and around his hometown of Chicago, Ill. Beginning this month, a curated selection of UGG for Men will be added to the roster of notable brands sold at Footaction stores and footaction.com.
“I like where the UGG brand is going,” said Vic Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”